Jump straight to the book, or...
There's a well known saying in sales and marketing circles, which is...
"Sell the sizzle, not the sausage!"
The temptation when writing and marketing any book is to make outrageous claims that will have potential readers chomping at the bit to get their hands on the book.
"Want to make millions in minutes by spread betting? Then read this book..."
Well, in my
Sunday, 24 June 2012
Selling the Spread Betting Sausage (not the Sizzle)
Posted on 22:00 by Unknown
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